Clay S-B | Content Strategy Expert

Clay Semkiw-Blackburn

Marketing expert specializing in digital storytelling, growing online communities, and creating memorable content.

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"Telos Express" Series | Telos Foundation

Every week, I produce and host an ongoing video series highlighting product updates and industry specific news on behalf of the Telos Foundation. I own the entire video content production process end-to-end, including scripting, filming, on‑camera presentation, and editing.The Telos Express aims to:

  • Solidify brand authority and product awareness by highlighting the latest product updates and industry news.

  • Connect with the community through consistent weekly touchpoints keeping stakeholders informed.

  • Build and strengthen relationships with ecosystem partners through special collabs and project spotlights.


"Telos Talks" Podcast | Telos Foundation

I was responsible for producing and editing the "Telos Talks" podcast, which brought together industry leaders in Web3 to discuss the latest developments in cryptocurrency tech.Through this podcast, we:

  • Forged new partnerships with other projects in the Web3 space, using the Telos Talks format as an introduction.

  • Created a content powerhouse by leveraging content repurposing strategies turning Telos Talks into trend-driven short-form content

  • Reached new audiences by establishing a consistent presence on YouTube and breaking into the podcast space.


Narrative-Driven Viral Content

I specialize in creating viral social media content that drives larger brand narratives. My work focuses on high-quality edited meme videos designed to resonate and circulate widely within target communities.Here's why this works:

  • Beats "ad blindness" meaning people actually watch it. People instinctively skip ads, but they share memes.

  • Builds real trust and connects you with the culture of your users, positioning you as an insider vs another corporate stiff.

  • It's actually fun. It wraps your message in humor, so the narrative lands without the friction of a sales pitch.


If you'd like to work together, feel free to reach out using the form below. I will try to get back to you as soon as possible.